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July 07, 2024
ZAMBIAN BREWERIES CHEERS NATIONAL ATHLETES FOR PARIS 2024 OLYMPICS
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LUSAKA, ZAMBIA – Zambian Breweries today expressed its unwavering support for the Zambian athletes competing in the upcoming Paris 2024 Olympic Games. The company emphasised its commitment to fostering a culture of celebration and sportsmanship, not just within Zambia, but on the global stage.
Through its iconic Mosi premium lager brand, Zambian Breweries has demonstrated continued dedication to Zambian sport by joining forces with the National Olympic Committee of Zambia. This partnership will provide a sponsorship package valued at K100,000 to cover essential needs for the athletes.
Speaking during the send-off ceremony of the national athletes, Permanent Secretary in Ministry of Youth, Sport and Arts, Kangwa Chileshe emphasised the importance of corporates joining hands with government to sports as it is a way of fostering national unity. He further, thanked Zambian Breweries for join the cheers with their sponsorship initiative.
“Our government is dedicated to creating an environment where every Zambian can pursue their sporting dreams. Your support demonstrates the vital role corporate partners play in the advancement of sports in Zambia.”
“The beauty of sport is that it brings people together,” said Zambian Breweries Country Director Thais Cavinatto. “As we come together to celebrate and support our exceptional athletes on their journey to the Paris 2024 Olympic Games, this marks a significant milestone for Zambia.”
National Olympic Committee of Zambia President, Alfred Foloko congratulated the athletes for their dedication, hard work and perseverance thus far. ” You are the pride of Zambia, and we have every confidence in your ability to represent our nation with distinction in Paris.”
Zambia will be represented at the Paris 2024 Olympic Games in athletics, boxing, and women’s football. The company also highlighted promising prospects competing in judo, swimming, and the men’s 4x400m relay team who are currently striving for qualification at the Senior African Championship in Cameroon.
“We believe that our contribution will significantly assist these talented athletes in their efforts, ensuring their success and making Zambia proud at the 2024 Paris Olympic Games,” stated Thais Cavinatto. “Furthermore, we believe the positive impact of this sponsorship will resonate far and wide, inspiring the next generation of athletes.”
Zambian Breweries encouraged all of Zambia to join them in cheering on the national athletes. “Together with the whole lot of Zambia, Zambian Breweries is excited to watch our Zambian athletes on the big screen,” concluded Zambian Breweries Country Director. “We will cheer for their achievements and celebrate their triumphs on the global stage.”
As part of the world’s leading brewer Anheuser-Busch InBev (AB InBev), ZB also announced Corona Cero as the Official Beer of the Paris 2024 Olympic Games, underscoring the parent company’s global commitment to celebrating sporting excellence and fostering a sense of camaraderie among fans.
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About AB InBev in Zambia
Zambian Breweries Plc is part of Anheuser-Busch InBev (AB InBev), the largest brewer in the world, with more than 500 beer brands and some 200,000 employees in over 50 countries. It is also one of the world’s largest bottlers of soft drinks.
Zambian Breweries was established in Zambia in 1968 and its product range has grown to include clear beers such as Mosi Premium Lager, Mosi Light, Castle, Carling Black Label, Eagle, Stella Artois, and Budweiser.
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