As Official Global Airline Partner of the NBA and the inaugural title partner of the Emirates NBA Cup, Emirates is celebrating the arrival of the much-anticipated 2024-25 NBA season with a head-turning, nose-to-tail livery dedicated to the league. The...
Emirates and the National Basketball Association (NBA) today announced a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA. The collaboration also makes Emirates the inaugural title partner of the NBA Cup, previously named the NBA In-Season Tournament, as well as the first-ever referee jersey patch partner of the NBA.