FOR IMMEDIATE RELEASE
WITH PICTURES
OCTOBER 7 2024
TAKE A HOLIDAY YAMU LOKO: A JOURNEY INTO OUR OWN BACKYARD
LUSAKA, ZAMBIA – When we think of vacations, our minds often wander to distant lands and exotic locations like Zanzibar or Mauritius. But have you ever paused to consider the hidden gems nestled within our own borders? Zambia, with its rich tapestry of natural wonders, vibrant culture, and welcoming communities, offers an unparalleled tourism experience that is both affordable and enriching.
The natural wonders
Zambia is home to some of the most breathtaking natural landscapes in the world. From the thundering Mosi-Oa-Tunya (Victoria Falls) to the serene waters of Lake Tanganyika, the country’s natural beauty is awe-inspiring. Anyone visiting Victoria Falls for the first time might find the sheer power and majesty of the falls during the rainy season leaves an indelible mark on their memory – standing at the edge of the roaring waters, feeling the mist on their face, visitors often feel a profound connection to nature.
Beyond the Victoria Falls, Zambia has a plethora of other natural wonders. The expansive plains of Kafue National Park, one of the largest in Africa, offer a sanctuary for wildlife enthusiasts. During a trip to the park, visitors are often awestruck by the diversity of wildlife, from majestic elephants to elusive leopards. The park’s vastness and tranquility provide a perfect escape from the hustle and bustle of urban life. Similarly, the crystal-clear waters of Lake Kariba, the world’s largest man-made lake, provide opportunities for fishing, boating, and relaxing by the shore, surrounded by stunning landscapes.
These are just a few reminders of the beauty that lies just a short journey away from daily life for the average Zambian.
Immersing in culture
Zambia’s cultural heritage is as rich and diverse as its landscapes, offering travellers a chance to learn about and appreciate the rich heritage unique to each region in tradition, music, dance, and crafts.
For instance, during a visit to Mongu for the Kuomboka ceremony, one would be struck by the vibrant celebration of the Lozi people. The energy, colours, and rhythm of the event are captivating.
The Ngoni people of the Eastern Province with their Nc’wala ceremony, showcase the vibrancy of Zambia’s traditions, particularly dances and rituals. Attending such ceremonies provides a window into Zambia’s rich history, fostering a deep sense of national pride and unity. These cultural experiences are invaluable, offering lessons in heritage and identity that are both enlightening and humbling.
For the creatively inclined, Zambia offers endless inspiration in its traditional designs, fashion, and photography opportunities.
Affordable adventures
One of the advantages of local tourism is the cost savings. Travelling within Zambia is significantly more affordable than travel to locations outside of the country. This means that families, students, and groups alike can enjoy enriching experiences without breaking the bank. For example, a family spending a weekend in South Luangwa National Park might stay in a charming Airbnb, which provides a homey feel and allows for bonding over shared meals and evening stories by the fire. Staying with family and friends is another way to beat that budget. Such experiences not only save money but also foster closer connections among family members.
The attraction of local tourism extends beyond just accommodation; by taking advantage of the Proflight Zambia’s connections across the country travellers can reach their destinations safely and conveniently, including Kalumbila, Kasama, Livingstone, Mansa, Mfuwe, Ndola, and Solwezi, with seasonal safari routes to Chunga airstrip in Kafue National Park and Jeki/Royal airstrips in Lower Zambezi National Park.
These accessible adventures make it possible for more Zambians to explore and appreciate their own country with platforms such as the Zambia Tourism Agency (ZTA) and others such Beautiful Zambia providing an insight into the holiday spots
More than leisure
Tourism plays a crucial role in supporting local businesses and communities. From lodges and restaurants to craft markets and tour guides, local tourism helps to drive economic growth and provides livelihoods for many Zambians. During a trip to Livingstone, a traveller might make it a point to visit local markets and purchase handmade crafts. Engaging with artisans and learning about their work adds depth to the travel experience and reinforces the importance of supporting local enterprises.
The economic impact of this is far-reaching. Small businesses, often the backbone of the local economy, benefit immensely from increased international and domestic travel. Local eateries, souvenir shops, and guided tour services all thrive when Zambians choose to explore their own country. By spending locally, tourists contribute to the economic stability and growth of communities, ensuring that tourism dollars stay within Zambia and support its people.
Getaways for stress relief and productivity retreats
For students and professionals alike, local getaways offer a much-needed break from the rigours of daily life. The natural beauty and tranquility of Zambia’s landscapes provide the perfect backdrop for stress relief and relaxation. Additionally, these settings are ideal for team-building activities, creative retreats and brainstorming sessions.
For example, a trip to the Lower Zambezi National Park, where teams can bond over safari drives and campfire discussions.
For students, a weekend camping trip to places like Kasanka National Park, famous for its annual bat migration, can provide a refreshing change of pace from academic pressures. For corporate teams, a workshop held in the serene environment of the Ndola Botanical Gardens can enhance productivity, creativity, and team spirit. These local destinations offer unique opportunities for personal and professional growth, all while enjoying the natural beauty of Zambia.
Changing perspectives on local holidays
Redefining our perspective of local tourism involves reimagining our concept of a holiday; it’s not just about escaping to far-off places but about discovering the treasures in one’s own backyard. Whether it’s a day trip to a nearby waterfall or a weekend getaway to a national park, local tourism offers diverse experiences that cater to all interests and preferences. For families, it’s an opportunity to reconnect and create lasting memories. For students, it’s a chance to learn and grow. For everyone, it’s a reminder that sometimes, the best adventures are the ones closest to home.
Consider a day trip to Chishimba Falls in the Northern Province. The cascading waterfalls, surrounded by lush vegetation, provide a perfect setting for a picnic and a day of exploration. Such trips can be spontaneous, cost-effective, and immensely rewarding. They remind us that we do not need to look far to find beauty and adventure; it’s often right around the corner.
Proflight Zambia, promoting local travel
Proflight has been instrumental in promoting local travel through its increasingly expansive network. By connecting more cities and towns within Zambia, Proflight makes it easier and more convenient for travellers to explore the own country. This network allows for access to even the more remote natural wonders and cultural sites while saving on travel time.
Proflight’s commitment to affordable and reliable travel options has opened up new opportunities for local tourism providing the connectivity needed to explore Zambia’s hidden gems. Proflight’s efforts have significantly boosted local tourism,
Looking ahead
The Zambia Tourism Agency’s (ZTA) campaign rightly emphasises the importance of exploring and celebrating one’s own country. There is no better marketer for tourism than the people themselves. By sharing experiences and encouraging others to discover Zambia’s wonders, everyone contributes to a thriving tourism sector that benefits all. Next time a vacation is considered, one should think of the magic that awaits right here in Zambia. It’s time to explore, learn, and appreciate the beauty of the homeland and share the joy of its wonders with the world.
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About Proflight Zambia
Proflight Zambia, established as a scheduled airline in 2005, is Zambia’s leading airline. Operating from its base in Lusaka its domestic routes include Livingstone, Mfuwe, Ndola, Solwezi, Kalumbila, Mansa, and Kasama, seasonal safari routes to Chunga airstrip in Kafue National Park and Jeki/Royal airstrips in Lower Zambezi; and regionally to Durban, Johannesburg, and Cape Town in South Africa from Lusaka.
The airline prides itself in providing a safe, reliable, efficient, and friendly service, and offering good value to business and leisure travellers locally and internationally.
The airline operates four 50-seater Bombardier CRJ-100/200 jets, a Bombardier CRJ-100 Freighter Jet, four 29-seater Jetstream 41 aircraft and one 18-seater Jetstream 32 aircraft.
More information is available at www.flyzambia.com.
For media inquiries, please contact:
Gillian Langmead at Langmead & Baker Ltd;
+260 979 060705;
info@langmead.com