FOR IMMEDIATE RELEASE
JULY 30, 2020
GOVT LAUDS ZB FOR EMPOWERING CASSAVA FARMERS IN LUAPULA PROVINCE
LUSAKA, ZAMBIA – Government has commended Zambian Breweries for empowering small-scale farmers in Luapula Province through its cassava out-grower project.
Provincial Minister Hon. Nickson Chilangwa said the smart agriculture initiative had given cassava farmers in the province a sure market for their produce.
“Gone are the days of cassava wastage in our province due to lack of buyers. Gone are the days when our farmers would travel several miles in search for buyers, because Zambian Breweries is on board as that reliable buyer and agro-partner,” Mr Chilangwa noted.
He added that the project had empowered small-scale farmers through the Chembe BanQu automated payment system.
“This system is already equipping our farmers with digital financial skills as well as financial knowledge,” the Luapula Province minister explained.
Hon. Chilangwa said this in a speech read on his behalf by Luapula Province Assistant Secretary Charles Daka during the launch of the 2020 cassava harvest season at Mansa’s Farm Institute on Saturday.
“The launch of the 2020 cassava harvesting and buying season in Zambia today is another milestone in the growth of the cassava subsector in our country,” he stressed.
During the launch, Zambian Breweries together with Musika and cassava aggregators donated various items aimed at keeping cassava farmers in Luapula province safe as they harvested the root crop under the ‘new normal’.
The items included thermometers, hand sanitisers and face masks.
And Musika donated a brand-new Isuzu pickup truck valued, just under, at K600,000 to the Cassava Project.
“This Isuzu pickup truck will go a long way in helping our farmers access the market faster and easier, thereby, making the whole process efficient,” said Musika Cassava Diversification Manager, Mr. Victor Chisi. Zambian Breweries launched its cassava project in 2016 to increase local sourcing of raw materials and improve the livelihood of smallholder farmers in Luapula, Northern and Muchinga provinces.
The country’s largest brewing company is targeting to buy between 3,000 and 4,000 tonnes of cassava in 2020 from last year’s 3,000 tonnes.
Cassava is a key ingredient in brewing the company’s affordable local beer brand Eagle Lager.
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About AB InBev in Zambia
Zambian Breweries Plc is part of Anheuser-Busch InBev (AB InBev), the largest brewer in the world, with more than 400 beer brands and some 200,000 employees in over 50 countries. It is also one of the world’s largest bottlers of soft drinks.
Zambian Breweries was established in Zambia in 1968 and its product range has grown to include clear beers such as Mosi Lager, Castle, Carling Black Label, Eagle, Stella Artois, and Budweiser.
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